Walgreens brings emotional approach to healthcare with ‘Feel More Like You’ program

Walgreens launched a unique program in the U.S. designed to help oncology patients and survivors undergoing physical changes associated with cancer. With the launch of “Feel More Like You” program, the company became the first in the country to integrate personalized oncology care from pharmacist with beauty support from trained consultants.

This free program, lets cancer patients, survivors and caregivers to meet up with beauty consultants who have completed specialized training to address physical changes associated with chemotherapy like, hair loss, skin discoloration, dry skin, dry hair, and changes to nails.

Patients can ask their pharmacists, who have received specialized cancer-specific training, to recommend over-the-counter products that can help to manage the side effects of chemotherapy.

Empathy training is completed by consultants and pharmacist. This program will be available in 3,000 Walgreens stores. Rina Shah, PharmD, vice president of pharmacy operations at Walgreens said that the motivating factor to launch such a program was the patient’s journey.

A pill doesn’t represent the entire story of the patient. You don’t feel good, when you don’t look good. Its all about a mother ensuring her children that she is still her, by looking and feeling like herself while undergoing treatment. It is about a woman being comfortable in her own skin despite changes happening due to chemotherapy.

Reference: https://www.beckershospitalreview.com/pharmacy/bringing-an-emotional-approach-to-healthcare-the-strategy-behind-walgreens-feel-more-like-you-program.html